Struggling to stand out on Facebook? You’re not alone. In a sea of constant updates and overwhelming content, getting noticed on social media is a challenge for businesses of all sizes. Navigating through the noise requires a combination of the right messaging, timing, and understanding of what your audience wants. While there’s no shortage of advice available, many tips often overlook the finer details that make a true impact. In this article, United Co. breaks down the most effective social media tips that top influencers and social media pros swear by to boost their presence and turn heads. Let’s dive into the tried-and-true methods that can help you stand out on social media.
How do I start social media marketing?
We hear this all the time from professionals looking to take things to the next level. Usually, they’re those trying to amplify their presence but don’t know where to start. It’s a common challenge, no matter your industry, but absolutely every professional has experienced this hurdle in some way or another.
1. Adam Braun from Pencils of Promise
Braun notes that those who are successful with social media strategies use mass platforms to help amplify their relationships. Beyond that, it takes personalization to gain maximum potential.
“I send personalized messages to people all the time. Your following might be massive but it’s their authentic connection to you and your connection to them that matters,” Braun says.
2. Neil Patel, Digital Marketing UberSuggest
Standing out doesn’t always mean you have to be hugely creative. It just means you have to be willing to devote time and effort to your cause. And if that means just responding to those who reach out to you on social media, then that’s the ultimate first step to take.
“The simplest way to stand out is to respond to people and help them out. Most people are too lazy to respond to a tweet,” Patel says.
3. Stacey Miller, Vocus
When businesses want to stand out among the crowd, it’s best done visually. Even basic images can go a long way to engaging active audiences.
“Images catch our attention, keep our attention, and are digested faster than text. Add hi-res images to social media profiles and posts, anyone who posts your content also shares the visual love.”
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4. Zach Kitschke, Canva
A lot of people spend too much time thinking about their content strategy and leaving their actual visual components to the wayside. The most powerful brands have a strong identity on social channels. Every time you put up a post, think differently from those posting similar topics. Fill feeds with unique ideas.
“When it comes to visuals in what you post, make sure you’re consistent in what you post. Use consistent colors, photo filters, and icons or logos. People will begin to recognize your visual style and will look out for your posts,” Kitschke says.
5 social media tips for small business
Now that you’ve learned expert tips on when to start social media marketing, here are 5 key strategies to further enhance your social media efforts.
1. Focus on Quality Over Quantity
It’s tempting to post as often as possible, but quality always trumps quantity. Create content that resonates with your audience, whether it’s informative, entertaining, or visually appealing. A few well-thought-out posts can have a bigger impact than posting constantly without purpose.
2. Engage with Your Audience
Social media is a two-way street. Responding to comments, answering questions, and interacting with followers helps build trust and loyalty. Engagement shows you’re invested in your community and can lead to stronger relationships and more business.
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3. Leverage Visual Content
Posts with images and videos grab attention far more than text alone. Use high-quality visuals that represent your brand well. Whether it’s behind-the-scenes photos, product demos, or customer testimonials, visual content is key to capturing your audience’s interest.
4. Utilize Hashtags and Local Tags
Hashtags help categorize your content and make it discoverable. Use relevant hashtags to increase visibility. For small businesses, don’t forget to include local tags—this helps you connect with nearby customers and appear in local searches.
5. Track Your Analytics
Social media isn’t just about posting; it’s about refining your strategy. Use platform analytics to monitor what content performs best and when your audience is most active. This data can guide future posts and help you allocate time and resources more effectively.
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Standing out on social media can be challenging, but with the right strategies, small businesses can connect with their audience and grow their brand. By prioritizing quality content, engaging actively, using compelling visuals, leveraging hashtags, and tracking performance, you’ll be able to build a stronger online presence.
Looking for a supportive environment to help drive your social media efforts? Book a free tour of United Co.’s flexible office space and discover how the right workspace can enhance your business growth.
