Struggling to be seen on Facebook? Not exactly turning enough heads? There’s no doubt that standing out on social giants like this is a tough game to play. You need to know how to navigate the noise and pack a punch with your messaging. Meanwhile, you have to tap into your audiences when they’re most active, and portray exactly what it is they’re after.
There’s plenty of helpful tips and tricks out there to get you started, but a majority of them don’t narrow down enough on granular details. So in this post, we’re putting forward some of the most prominent ways even the top players and influencers have managed to use as their Bible for being a beacon on social media.
Here’s their top tips you should take under your wing.
“How do I start social media marketing?”
We hear this all the time from professionals looking to take things to the next level. Usually, they’re those trying to amplify their presence but don’t know where to start. It’s a common challenge, no matter your industry, but absolutely every professional has experienced this hurdle in some way or another.
1. Adam Braun from Pencils of Promise
Braun notes that those who are successful with social media strategies use mass platforms to help amplify their relationships. Beyond that, it takes personalisation to really gain maximum potential.
“I send personalized messages to people all the time. Your following might be massive but it’s their authentic connection to you and your connection to them that matters,” Braun says.
2. Neil Patel, Digital Marketing Extraordinaire
Standing out doesn’t always means you have to be hugely creative. It just means you have to be willing to devote time and effort to your cause. And if that means just responding to those who reach out to you on social media, then that’s the ultimate first step to take.
“The simplest way to stand out is to respond to people and help them out. Most people are too lazy to respond to a tweet,” Patel says.
3. Stacey Miller, Vocus
When businesses really want to stand out among the crowd, it’s best done visually. Even basic images can go along way to engaging active audiences.
“Images catch our attention, keep our attention and are digested faster than text. Add hi-res images to social media profiles and posts…anyone who posts your content also shares the visual love.”
4. Zach Kitschke, Canva
A lot of people spend too much time thinking about their content strategy and leaving their actual visual components to the wayside. The most powerful brands have a strong identity on social channels. Everytime you put up a post, think differently from those posting similar topics. Fill feeds with unique ideas.
“When it comes to visuals in what you post, make sure you’re consistent in what you post. Use consistent colors, photo filters and icons or logos. People will begin to recognize your visual style and will look out for your posts,” Kitschke says.
Where to from here?
With a few tips under your weapon belt, you’re ready to kickstart the most productive mentality starting a business in Australia and leveraging it through social media. But remember, keep your goals realistic, and aim for tangible outcomes.