We all remember the voice that came to Kevin Costner in Field of Dreams, whispering: “If you build it, they will come.” While this made for a memorable Hollywood catchphrase, the same doesn’t ring true for business. Even if you have the best product or service on the market, it makes no difference if your target audience doesn’t even know it exists. Additionally, operating in a silo-like environment is not a great recipe for small business success, either. Collaboration and…
Congratulations, you have started on the path to creating your own small business or start-up. Taking the first few steps is a liberating feeling, not to mention being in control of your own business and projects (and not tied to the schedules and goals of a parent company). However, one of the first decisions you will need to make is where to base your business in the first place. For decades, the done thing has been to buy or lease…
[row] [col span__sm=”12″] Coworking spaces offer numerous benefits to individuals, startups and companies, especially those who are just starting to take off from the launch pad. In Australia, this sector is booming, and the rise of their popularity is continuing to solidify itself. Where to house your business is a critical decision for any business just finding their feet, especially in an era where many choose to base their operations out of a home office. For some, the costs of…
Throughout the month of May, we were grateful to have André Eikmeier, prolific Australian entrepreneur and Co-founder of award-winning wine company Vinomofo, join us at United Co for a month of programming to support our Melbourne startup and business community. Through this program, startups and small business leaders at UnitedCo. and the wider-community had the opportunity to learn directly from André as an international leader in innovation, disruption and culture. To kickoff our program we had an…
[row] [col span__sm=”12″] In a traditional office, you are usually penned into your little cubicle, or an open-plan space if you are lucky. Then there’s working from home – which gives you greater flexibility, but often means you are isolated from your colleagues and connections. Fortunately, coworking spaces can deliver enormous value to those starting their own business or for companies looking to better utilise their working environment. Best of all, these spaces have access to all of the facilities…
At first, working from home seemed a lot like living the dream. It usually does for most of us. But let’s consider this. Hypothetical Mike from marketing had been working standard office jobs for years and experienced the same pain points as everyone else. The unpaid overtime; the dated and lagging technology; the enthusiastic (read: annoying) co-worker; the demanding boss; the car park thief; the person who insisted microwaving tuna for lunch every day – you name it, Mike had…
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